Effective Date: May 21, 2025
Last Updated: September 15, 2025
This Privacy Policy (“Policy”) describes how AFEX dba American Flagpole Experts (“American Flagpole Experts,” “AFE,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes your personal information when you access our website https://americanflagpoleexperts.com (the “Site”), purchase our products, or otherwise interact with our services (collectively, the “Services”).
For purposes of this Policy, “you” and “your” mean the individual user of the Services, whether as a customer, website visitor, or other person whose personal information we collect in connection with the Services.
Please read this Policy carefully.
- Changes to This Privacy Policy
We may update this Policy from time to time to reflect changes in our practices, technologies, or applicable laws. When we make material changes, we will update the “Last Updated” date at the top of this page and, where legally required, provide notice (such as via a banner on our Site). Continued use of our Services after changes indicates your acceptance of the revised Policy.
- Who We Are (Data Controller)
Business Name: AFEX dba American Flagpole Experts
Registered Address: 5900 Balcones Dr, STE 22039, Austin, Texas 78731, USA
Email Contact: [email protected]
Website: https://americanflagpoleexperts.com
For purposes of the EU/UK General Data Protection Regulation (GDPR/UK GDPR), AFEX is the “data controller” of your personal data.
- Personal Information We Collect
The personal information we collect depends on how you interact with our Services.
- Information You Provide Directly
- Identifiers and Contact Information: name, company name, email address, phone number, billing/shipping address.
- Order and Transaction Information: items ordered, payment confirmation, invoices, quotes.
- Customer Support Information: information you include when contacting us, requesting quotes, or seeking assistance.
- Marketing and Communications: preferences, opt-in/opt-out choices, responses to forms (HubSpot, Mailchimp).
- Account Information (if applicable): username, password, security questions.
- Information We Collect Automatically (“Usage Data”)
When you use our Site, we and our service providers may collect:
- Device and Browser Information: IP address, operating system, browser type, device identifiers.
- Activity Data: pages viewed, items added to cart, links clicked, referring/exit URLs, timestamps, search queries.
- Network/Location Data: approximate geolocation inferred from IP address, connection data.
This information is collected via cookies, pixels, and similar technologies (see Section 10).
- Information from Third Parties
- Payment Processors: Stripe, Square, and Melio (we do not store full credit/debit card numbers).
- CRM and Marketing Providers: HubSpot, Mailchimp.
- Shipping/Fulfillment Providers: where necessary to deliver your products.
- How We Use Your Personal Information
We process your information for the following purposes:
- Providing Products and Services: processing payments, fulfilling orders, arranging shipping, handling returns/exchanges.
- Customer Support: responding to inquiries, providing quotes, and troubleshooting issues.
- Marketing and Promotions: sending newsletters, product updates, and offers (with consent where required).
- Service Improvements: analyzing Site performance, developing new features, and improving customer experience.
- Legal and Security Purposes: preventing fraud, protecting our rights, complying with laws and regulations.
We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.
- Legal Bases for Processing (GDPR/UK GDPR)
If you are located in the European Union (EU) or United Kingdom (UK), we rely on:
- Contractual Necessity: to process orders, deliver products, and provide customer service.
- Legitimate Interests: to operate our business, maintain security, and communicate with customers.
- Consent: for marketing communications and the use of non-essential cookies.
- Legal Obligations: to meet tax, accounting, or regulatory requirements.
- Cookies and Tracking Technologies
We use cookies, pixels, and other tracking technologies to:
- Enable basic Site functions (shopping cart, login).
- Measure and improve Site performance.
- Personalize content and advertising.
Your Choices
- Browser Controls: Most browsers allow you to block or delete cookies.
- Global Privacy Control (GPC): We recognize GPC signals where required by law as an opt-out of “selling” or “sharing” personal information for targeted advertising.
- Do Not Track: We do not respond to browser DNT signals due to inconsistent standards.
For details on cookies used by our service providers (such as HubSpot and Mailchimp), please see their respective cookie policies.
- How We Disclose Personal Information
We may disclose your personal information as follows:
- Service Providers: IT hosting, security, analytics, marketing, CRM, shipping, and customer support.
- Payment Processors: Stripe, Square, Melio.
- Business Partners: with your consent or as needed to fulfill your requests.
- Corporate Transactions: in connection with mergers, acquisitions, financing, or sale of assets.
- Legal Obligations: to comply with subpoenas, lawful requests, and to protect our rights or users’ safety.
Categories of Disclosures (Past 12 Months)
Category of Personal Information | Categories of Recipients |
Identifiers (name, email, phone) | Service providers, marketing partners |
Contact & Transaction Data | Payment processors, shipping providers |
Commercial Information (orders) | Affiliates, service providers |
Usage Data (cookies, IP) | Analytics, marketing partners |
Geolocation (approximate) | Hosting, analytics |
We do not sell your personal information for money. We may share identifiers, commercial data, and usage data with marketing partners for targeted advertising purposes. You may opt out (see Section 12).
- International Data Transfers
As a U.S.-based company, we may transfer your personal data to the United States and other countries that may not provide the same level of protection as your home jurisdiction.
Where we transfer data from the EU/UK, we rely on:
- Standard Contractual Clauses (SCCs) approved by the European Commission; or
- Other legally recognized safeguards.
- Data Security
We implement technical and organizational measures to protect your data, including:
- SSL/TLS encryption for data transmission.
- Restricted access to personal information.
- Secure third-party providers.
However, no system is completely secure. We cannot guarantee “perfect security,” and you transmit data at your own risk.
- Data Retention
We retain personal information only as long as necessary for the purposes outlined in this Policy, or as required by law. Retention depends on:
- Order and account history,
- Legal and tax obligations,
- Dispute resolution and enforcement needs.
You may request deletion at any time (see Section 11 and 12).
- Your GDPR/UK GDPR Rights
If you are in the EU or UK, you have the right to:
- Access the data we hold about you.
- Correct inaccurate or incomplete data.
- Request deletion (“right to be forgotten”).
- Restrict or object to processing.
- Withdraw consent (where applicable).
- Request data portability.
- Lodge a complaint with your local supervisory authority (see: EDPB Supervisory Authorities).
To exercise these rights, contact us at [email protected]. We may require verification of your identity.
- Your U.S. State Privacy Rights
Depending on where you live (e.g., California, Virginia, Colorado, Connecticut, Utah), you may have rights under state privacy laws:
- Right to Know/Access categories and specific personal information we hold.
- Right to Delete your personal information.
- Right to Correct inaccurate personal information.
- Right to Data Portability.
- Right to Opt Out of Sale/Sharing/Targeted Advertising. We do not sell for money, but may share usage data with marketing partners. You can opt out by:
- Emailing [email protected] with “Opt-Out” in the subject line, or
- Using a browser with Global Privacy Control (GPC) enabled.
- Right to Non-Discrimination for exercising privacy rights.
- Right to Appeal our response to your request (where applicable).
Verification and Authorized Agents
We may ask you to verify your identity before processing a request. If you use an authorized agent, we may require written permission and verification of your identity.
- Children’s Data
Our Services are intended for adults and are not directed to children under 18. We do not knowingly collect or sell/share personal information of individuals under 16. If you believe a child has provided us with personal information, please contact us for deletion.
- Third-Party Websites and Links
Our Site may contain links to third-party websites or services. We are not responsible for their privacy practices or content. We encourage you to review their privacy policies.
Information you post in public or semi-public spaces (e.g., social media linked through our Services) may be viewable by others.
- Complaints
If you have concerns about our use of your personal information, please contact us at [email protected].
EU/UK residents may also lodge a complaint with their data protection authority if not satisfied with our response.
- Contact Us
If you have any questions or privacy-related requests, please contact us:
AFEX dba American Flagpole Experts
5900 Balcones Dr, STE 22039
Austin, Texas 78731
United States
Email: [email protected]
Website: https://americanflagpoleexperts.com
